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Virgin Media O2 reveals England fans’ digital habits during Euro 2020

Mobile data consumption failed to spike during the Euro 2020 final according to new data from Virgin Media O2, as stunned England fans fell silent in the wake of the team’s loss to Italy.

New data from the telecoms giant showed that substantial mobile data spikes were recorded during England’s previous games at the tournament, peaking with the win over Germany in the round of 16.

Sunday’s final did not surpass previous games, however, with the operator suggesting the data showed no significant rise in usage and that many fans were shocked into silence after the penalty shootout defeat.

Despite huge interest in the tournament, none of the spikes during England matches were able to beat the current record on the O2 network, the company said, which remains the all-English Champions League Final between Manchester City and Chelsea in May.

According to the data, the England-Germany game saw the second biggest data spike and also saw voice calls drop by 30% as fans watched the game and reacted online.

In contrast to mobile data usage, Virgin Media reported a dip in broadband usage during England games.

The firm said the biggest drop came during Sunday’s final against Italy, with download traffic dropping 28% during the game, although it did jump 13% again during the half-time interval and during extra-time.

“Euro 2020 truly captured the nation’s hearts and minds, and our digital habits throughout the tournament reflect that,” Virgin Media O2 chief technology officer Jeanie York said.

“While we saw a huge surge in O2 mobile usage and England matches were watched by millions on Virgin TV, broadband traffic dipped as fans logged off to focus on the football.

“In one way or another, our products and services have given England fans the connectivity they needed to feel closer to the action.”