Ford unveils ’emoji jacket’ to help cyclists share their mood with drivers
A prototype jacket for cyclists featuring an LED panel on which wearers can show an emoji designed to communicate their mood to other road users has been unveiled by motoring giant Ford.
The ’emoji jacket’ has been created as a means of helping cyclists better communicate with other road users.
The jacket can display mood symbols, but also hazard warnings and indicators for when the cyclist wants to make a turn.
It can be controlled via a wireless remote which is attached to their handlebars, which Ford says allows wearers to change what is being displayed without having to fully remove their hands from their cycle.
The jacket, created with industrial design firm Designworks, has been unveiled as part of Ford’s Share the Road campaign, which promotes safe cycling and increasing dialogue between cyclists and other road users.
The scheme also encourages more people to use cycling for short journeys as a means to protect the environment.
Dr Neil Cohn Emoji and language expert
The rise of emojis as a modern language made it ideal for use in such a way. Emojis have become a fundamental part of how we use language. Whether used to convey facial expressions, humour, or sarcasm, they have become integral to our ability to express ourselves and quickly. This jacket created in partnership with Ford Share the Road allows riders to express their feelings and creates an important emotional link between them and other road users
The Research and development that has gone into this emoji jacket is innovative and enables cyclists to communicate better with motorists. This work would be eligible for the UK government’s financial incentives such as the R&D Tax Credit scheme and Patent Box to support innovating companies, which can help fund vital research to keep companies engaging in R&D. We work with innovative companies like Ford to release the funding they need to move their business forward.get in touch