Call us on:  01933 510 022 

Amazon expands smart TV device range with first soundbar

The tech giant also confirmed its hands-free Fire TV Cube streaming box was coming to the UK.

Amazon has unveiled a range of new TV-based devices as the technology giant continues its integration of virtual assistant Alexa into more household gadgets. As technology is continuing to integrate into every aspect of our lives, innovating within the home has become a real focus for tech companies.

The firm has announced its voice-controlled, remote-free Fire TV Cube is coming to the UK for the first time, as well as its first soundbar.

A range of smart televisions with Amazon’s Fire TV interface built-in were also announced merging two services into one, allowing users to access the streaming platform without the need for an additional device.

In the UK, Fire TV Edition smart TVs made by JVC will be sold by Dixons Carphone – parent company of Currys PC World – it was confirmed.

The range of TVs will start at £349.99.

The announcements came ahead of the IFA technology trade show in Berlin, where Amazon will be joined by other tech giants including Sony and Samsung in revealing a number of new gadgets.


The £109.99 Fire TV Cube, which first launched in the United States last year, allows users to entirely control their smart TV and streaming services using Alexa.

The Cube joins the firm’s existing range of streaming devices – including the popular Fire TV Stick.

“We believe voice is the most natural user interface and will fundamentally change the way people interact with technology,” Amazon head of device in the EU, Eric Saarnio said.

“Amazon Fire TV Cube uses the Alexa voice service, which will make it easier for customers to control their entertainment experience and watch the TV and movies that matter most to them, hands-free.

“As the first far-field Fire TV in the United Kingdom, we’re excited to be delivering easier and quicker ways for our customers to use their device.”

The new Nebula-made soundbar, which will go on sale in October, will cost £179.99.

With any technological advancements there are some barriers to moving forward such as funding. One way to continue encouraging investment into innovation is R&D tax credits, a government backed scheme enabling innovative UK businesses to reclaim up to 33p for every £1 spent.

If this sounds like something your company could benefit from, get in touch to find out more.